Running a business in Brisbane today means having a strong online presence is no longer optional—it’s essential. Two of the most popular ways to reach customers online are Google Ads and SEO. Both help businesses appear on Google, but they work in very different ways. Understanding how each works can help you decide which is best for your business in 2026. Google Ads is a paid advertising system that can show your business at the top of search results instantly. SEO, or searc